Hey, I’m Dan

I thrive in the unique energy of startups, where momentum, ambiguity, and creative chaos aren’t just accepted—they’re required: You need to operate at full speed, fail fast, and keep your cool.

I’m a highly driven individual, coming straight from the CEO role, a month after exiting a company I cofounded myself (€2.5M revenue, 1,100 clients, and 14 employees). I validated new ideas, executer hands-on MVPs, leveraged AI tools and automation to build scalable processes and run rapid user and market tests. I know firsthand what it means to juggle shifting priorities, set up new departments, and constantly adapt.
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Joining the Generalyst pool is especially appealing because it means being plugged directly into the startup ecosystem. I want to be part of an ambitious team—for the exposure to best practices, mistakes, and to actively take part in the next big thing.
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With my recent exit, I will add value as a Founder Associate from day one—no extensive onboarding needed. I’m used to wearing multiple hats, building processes from scratch. This isn’t just about learning; it’s about building something big as part of the team, while helping founders execute so they can focus on what they do best.

Watch Intro Loom video

Highlights

To my CV

Key Strengths

  • Founder with €2.4M/year track record
  • Fish for insights everywhere—objective, creative user research (Mom Test style)
  • Fast & creative at moving from idea to MVP by picking the leanest way to validate (smoke, video, concierge, whatever fits)
  • Spot opportunities others overlook by always digging deeper
  • 10+ years as a designer—clear communicator, high-impact presentation design, Adobe Certified professional
  • Automated reporting—building dashboards, notifications, and real-time alert systems
  • Process automation and scaling for onboarding, hiring, and operations using Zapier, Make etc. and external devs for tailored solutions
  • Thrive in ambiguity—lived in 4 countries, speak 3 languages
  • Entrepreneurial drive & autonomy

Relevant Work Experience

Cofounder & Joint CEO: SEO Marketplace & Agency: Linkbroker.io

03/2023 - 06/2025
Bonn, Germany
  • Cofounded and built Linkbroker.io from "0 to 1" €2.5M revenue, 1,100 clients, and 14 employees, owning product vision and execution at every stage.
  • Turned user pain points (from interviews, support, internal data) into MVPs and top-selling products (23% of sales)—owned UI/UX, led dev & fulfilment
  • Led and coordinated interdisciplinary teams (engineering, design, marketing, etc.) under time pressure—ensuring on-time delivery and high quality.
  • Drove in-depth market and user research to spot opportunities, validate features, and guide rapid iteration
  • Led cross-functional teams (dev, design, ops) to ship products quickly, improve delivery times, and boost customer satisfaction
  • Developed dynamic pricing (algorithmic, automated market monitoring)—boosted margins 17%, eliminated manual pricing
  • Created actionable product roadmaps and managed launches end-to-end under tight deadlines
  • Built live financial dashboards—enabled real-time, data-driven decisions, saving 45 minutes/day in manual reporting
  • Designed and scaled workflows & SOPs, trained teams, and set up new functions (Ops, CRM, Customer Success) from zero
  • Automated onboarding, hiring, CRM, and fulfilment—cut manual work, saved two+ hires, and improved NPS
  • Heavy user of no-code/low-code tools (Zapier, Make, Gumloop); hired and managed external devs for custom solutions

Solo Entrepreneur, Freelance Designer: Designdan.london

05/2016 - Present
London, UK & Bonn, Germany
  • Project ownership: Delivered 175+ strategic design solutions for B2B clients—ideating, pitching, executing, and launching projects solo, end-to-end.
  • Built structure and clarity in fast-moving, remote settings—made key decisions quickly and executed hands-on with a founder’s mindset.
  • Maintained a relentless commitment to high standards, improving designs and processes to deliver measurable client results.
  • Clear communication of complex ideas: Developed and presented solutions to diverse stakeholders—translating complexity into actionable steps.

Campaign Producer at DigitalVoices London

07/2022 - 11/2022
London, UK
  • Managed and executed YouTube brand campaigns, sourcing and negotiating with creators, to test their channels and track results to decide upon further collaboratio
  • Used data-driven tools for data based creator sourcing and campaign optimization

Deputy Team Lead at REWE Group (part-time)

08/2013 – 12/2015
Bonn, Germany

Managed shift planning, supervised teams, ensured quality control, and served as the primary contact for a staff of 10+.

Operating Style

  • I lean on up-to-date tools, keyboard shortcuts, and automation instead of routine work
  • Rather do it right the first time (not perfect) than redo sloppy work
  • Constant feedback loops with users and the team so everyone stays aligned from
  • I stay close to users, listen carefully, and test ideas in the market immediately

Education

BA (Hons) Advertising, UAL - University of the Arts London

08/2019 - 06/2022
London, UK
  • Conducted countless interviews to gain insights about the target audience
  • Writing press releases and finding media contacts
  • Responding with a creative idea and strategy to client briefs
  • Shooting and producing content for print, TV, radio etc.
  • Taking part in plenty of collaborative projects
  • Researching, creating and writing numerous strategic briefs

A-levels/German Abitur with focus on Media Design

09/2018 - 04/2019
Bonn, Germany

Media Design School

07/2015 - 07/2018
Bonn, Germany
  • Design & visual communication (print & digital)
  • Concept development & presentation
  • Fundamentals of graphic design (theory & practice)

Woodland Hills Academy, Middle school, Los Angeles, USA

09/2007 - 06/2009
Los Angeles, USA

Elementary School, Poland

09/2004 - 08/2007
Swidnica, Poland

Interests

  • Business building, Entrepreneurship
  • Entrepreneurship literature (see below)
  • New tech, no-code, and AI tools
  • Digital innovation, SaaS Ideas
  • Testing user acquisition funnels
  • Cold email experiments
  • Organizing and hosting events & meetups
  • Cross-cultural experiences
  • Product innovation, iteration
  • Market validation & user research (love the hunt for insights)

Languages & Diverse

  • MeetUps & Events: Organised freelancing events with over 60 participants
  • International experience: Lived in 4 countries, worked in 2, culturally open, values diversity and highly adaptable
  • Languages: German (A-levels/Abitur), English (bilingual, 1.5 years US, 5 years England), Polish (bilingual)

Testimonials

"Daniel was responsible for projects—from market and competitor research to product development and automation, all the way through to successful rollouts; [...] His client focus was outstanding: he identified problems directly, developed innovative solutions, and incorporated feedback into further development; The internationalization and communication infrastructure were his responsibility—everything was set up to be scalable and multilingual;  [...]  From product ideation, through design and testing, to continuous improvement, Daniel independently managed the entire product development process;  [...]  He led development teams, delegated tasks, and set priorities to ensure efficient and successful releases;  [...]  Daniel always thinks strategically, acts hands-on, and works across departments;  [...] I can recommend him to any founder or managing director looking for a true co-creator for demanding projects."

Julian Kirfel
Linkbroker Shareholder,
Former CEO of ISC AG

Linkbroker.io has 90 Reviews and a TrustScore of 4.8—5 of 5 stars

Trustpilot Reviews
Trustpilot

Daniel has 59 Reviews and an average score of 5.0

Freelance Reviews
Fiverr

Favourite Books

Let’s build this together.
Reach out today!

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